Consumer Psychology Vlogs

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Park Young Contributor Award

April 26, 2015

Congratulations to Xun (Irene) Huang for winning the Park Young Contributor Award for her article “Warmth and conformity: The effects of ambient temperature on product preferences and financial decisions,” co-authored with Meng Zhang, Michael K. Hui, and Robert S. Wyer Jr., Journal of Consumer Psychology, 24(2), 241-250. This award is given to the best paper appearing in Vol. 24 (2014) of the Journal of Consumer Psychology by a junior researcher as lead author. Thank you to the award selection committee comprised of Claudiu Dimofte, Kelly Haws, and Brent McFerran.

Park Award for Best JCP Article

April 5, 2015

Congratulations to Michael I. Norton, Daniel Mochon, and Dan Ariely for winning the Park Award for the Best Article appearing in Vol. 22 (2012) of the Journal of Consumer Psychology for their article " IKEA effect: When labor leads to love", Volume 22 (3), 299-470, 2012. Articles were nominated by the JCP ERB with final selection by an awards committee comprised of Simona Botti, Ryan Hamilton, and Rebecca Reczek.

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Joseph Nunes Featured on GMA

May 6, 2015

Grocery Store Worker

"We want consumers to say, 'That's a hell of a product' instead of 'That's a hell of an ad.'"

- Leo Burnett, Legendary Advertiser and Founder of Leo Burnett Company, Inc.