Teaching about DEI Topics with JCP Publications Insights for the Classroom

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Teaching about DEI Topics with JCP Publications
Insights for the Classroom

JCP scholars have focused on cutting edge research at the intersection of inclusion, equity, marketing and consumption. For each JCP publication below, the authors have put together a slide deck with key take-aways that can be adopted for in-class sessions.

Perceived Costs versus Actual Benefits of Demographic Self‐Disclosure in Online Support Groups

Activating Stereotypes with Brand Imagery: The Role of Political Identity

The Great(er) Divide: Growing Gaps in Culture, Psychology, and Consumption in America

When Exposure to Out-Group Cues Elicits Perceived Threats: Insights from a Social Identity Perspective on Aspirational Advertising: Implicit Threats to Collective Self-Esteem and Strategies to Overcome Them

Consumer Vulnerability

Improving Financial Inclusion through Communal Financial Orientation: How Financial Service Providers Can Better Engage Consumers in Banking Deserts

Revisiting Gender Differences: What We Know and What Lies Ahead

Stigmatized-Identity Cues: Threats as Opportunities for Consumer Psychology

Stratification and Segmentation: Social Class in Consumer Behavior

Mary Steffel and Joshua Clarkson

Justin Angle (University of Montana)
Sokiente Dagogo-Jack (IPSOS)
Mark Forehand (University of Washington)
Andrew Perkins (Washington State University

Dalton Conley (Department of Sociology, Princeton University & NBER)

Claudiu V. Dimofte, Ronald C. Goodstein, and Anne M. Brumbaugh

Ronald Paul Hill (American University)
Eesha Sharma (Dartmouth College)

Martin Mende, Linda Court Salisbury, Gergana Y. Nenkov, and Maura L. Scott

Meyers-Levy & Loken

David Wooten (University of Michigan)
Tracy Rank-Christman (University of Wisconsin - Milwaukee)

Shavitt, S., Jiang, D., & Cho

If you have published in JCP on any DEI-related topics that are not included here, we would love it if you could prepare a slide deck. Please reference the detailed guidelines and slide template.

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