Journal of Consumer Psychology
JCP Special Issue: Call for Papers
Consumer Insights from Text Analysis
Submissions accepted June 1 - August 1, 2022
Co-editors: Grant Packard, Sarah Moore, and Jonah Berger
Language, whether spoken or written, is fundamental to the consumer experience. It’s how consumers express their thoughts, articulate choices, negotiate with others, and receive information about products or services. And it’s how marketers deliver persuasion attempts, make apologies, and build relationships with consumers.
Aided by the digitization of consumption-related language (e.g., online reviews, social media posts, and movie scripts) and new methods to analyze it, more researchers are using automated text analysis to document meaningful consumption phenomena and test theory. Automated text analysis is any computer-assisted method that extracts and quantifies information from text. This includes simpler approaches using validated dictionaries to count or score variables, such as psychological states, attention, motivation, or attitude extremity. It also includes more sophisticated, yet increasingly accessible, methods to uncover themes or relationships in texts (e.g., topic models, latent semantic analysis, or word embeddings).
This JCP special issue seeks articles that use automated text analysis to examine consumption-related phenomena. While text analysis is often applied to field data generated by consumers or marketers, it can also be used to examine the text that study participants produce experimentally. Thought listings, open-ended responses, diaries, and audio recordings of language can be converted to text, and then analyzed using text analysis tools to produce novel and psychologically rich predictors, process variables, or outcome measures. The same is true of communications consumers receive in the lab or field. Text analysis of natural language can be especially useful when consumers have less insight into their own attitudes, behaviors, or intentions, or when social desirability or acquiescence bias may lead to biased responding in traditional, undisguised measures (e.g., trait or state scales).
As such, we welcome submissions that use text analysis to explore consumer psychology and behavior. Papers may use only text analysis, or text analysis as part of a broader set of empirical approaches. While text analysis is often used on online reviews or social media, and we welcome such papers, we are also interested in papers that “grow the tent,” applying this approach to a broader set of data and topics. For just a few examples, lab or field studies could shed light on a range of topics by quantifying how text provides insight into the consumers (or societies) that produce it, or how text impacts the behavior of the people who consume it:
Text Provides Insight into Text Producers
- Thought listings could be used to explore processing depth and judgment in response to marketing communications.
- Explanation of one’s own (or another’s) consumption-related behavior could be analyzed to understand things like dissonance, construal, or temporal orientation.
- Consumption diaries (e.g. exercise, food, or general life diaries) could be collected longitudinally and analyzed using automated text analysis for insight on goals, motivation, etc.
- Analysis of texts over time or between cultures could help understand cross cultural differences or societal change in consumer psychology.
Text Impacts Consumer Attitudes and Behavior
- Marketing communications could be analyzed experimentally or using field data to understand how text features shape information processing or decision-making.
- The content of TV shows or movies could be examined to understand what drives consumer engagement, arousal, and cultural success.
- Word of mouth or service interactions could be analyzed to understand linguistic drivers of consumer attitudes and choice.
Of course, we also welcome text analysis focused on language itself, or articles that attempt to introduce or apply novel methods, custom dictionaries, or otherwise advance the use of automated text analysis by consumer psychologists.
As with regular issues of JCP, we welcome both regular length Research Articles and shorter Research Reports that otherwise meet the criteria for these submission types.
Articles for this special issue should be submitted between June 1 - August 1, 2022, and will be considered on a rolling basis during that period. Manuscripts should be submitted using the regular JCP online system, but specify that the submission is for this special issue.
JCP Special Issues
May 11, 2018
Call for Papers: JCP Special Issue on Consumer Psychology for the Greater Good
Every day, consumers make a myriad of decisions that have the ability to affect the greater good, which we define as the collective well-being of the broader social group. Such decisions range from deciding whether or not to speak up in the face of unfair practices to accurately reporting one’s financial information on their taxes to understanding and empowering vulnerable consumers. Given their broad communal consequences, such decisions are of great interest to a variety of constituencies, including policy makers, non-profit organizations, communities, and marketers, as well as individuals. Accordingly, theory-driven inquiry into the antecedents and consequences of consumer behaviors that serve the greater good offers great theoretical and practical value.
Consumer psychology over the past several decades has made substantive contributions to the understanding of consumer behavior; however, research truly motivated by impacting the greater good has remained limited. To be clear, there is a difference between research motivated by the greater good versus research that is relevant to the greater good. In the former, the genesis of the research is a problem motivated by the greater good; in the latter, the greater good might be referenced as a loosely-related implication drawn from a broader inquiry. This Special Issue in JCP seeks research that fits the former category.
The research could propose novel theories of how to promote the greater good, question whether outcomes stereotypically thought of as generating greater good indeed serve the greater good, or even propose downstream problems that a quest for greater good might create. Applications of existing consumer decision making theories to promote the greater good are welcome, but only as long as a greater good problem is central to the paper and the application is consequential.
Some potential (not binding) areas of investigation include:
Contributing to the Greater Good by Helping the Self:
Promoting personal saving behavior, which reduces the cost of social support
Promoting personal health and mental well-being, which reduces the cost of social isolation and loneliness
Promoting personal empowerment, which benefits the larger collective (e.g., standing up to unethical mistreatment from authority)
Overcoming Personal Costs to Promote Contributions to the Greater Good:
Increasing compliance with contributions to shared resources (e.g., paying taxes)
Promoting pro-social actions, by individuals and/or by firms, including actions that promote charitable giving, corporate social responsibility, fair trade, organ donation, sustainability, and beyond
Contributing to the Greater Good by Fostering Collaboration:
Reducing negative influences of technology, media, and socio-political trends on violence / aggression / narcissism through consumption / word-of-mouth / community choices
Increasing tolerance / acceptance; increasing willingness to work with diverse others
Promoting collaboration for collective interests, including the use of technology such as virtual reality, online communities, crowdsourcing/crowdfunding
Submitted manuscripts could either be Research Reports or Research Articles in standard JCP format. All submissions are encouraged to provide complete methodological and other details in accompanying web appendices.
Deadline for initial manuscript submission is August 1, 2019
Authors are encouraged to submit manuscripts early and any time before the submission deadline as papers will be evaluated on a rolling basis.
Call for Papers: JCP Special Issue on Marketplace Morality
February 15, 2016
Morality has received increasing attention from economists, psychologists, anthropologists, sociologists, and consumer researchers. Consumers’ morally questionable behaviors (such as wardrobing and overclaiming on insurance) have big impacts on companies and consumers respond strongly to organizations’ morally suspect behaviors. On the other side, consumers’ and organizations’ moral behaviors can lead to positive marketplace effects. However, many questions about how consumers define morality and evaluate their own moral behaviors as well as those of other consumers and of marketers remain. This JCP special issue seeks to move beyond an explanation of self-interest to advance our understanding of morality in the marketplace.
Articles for this special issue should be submitted by November 30, 2016. Manuscripts should be submitted using the regular JCP online system, but specify that the submission is for this special issue.
Further Information and Submission Guidelines
Special Issue July 1015.
Emotion, Self, and Identity: Implications for and Consequences of Consumer Behavior
Durairaj Maheswaran, New York University – Stern School of Business
Daphna Oyserman, University of Michigan
Guest Associate Editors:
Peter Darke, York University
Zeynep Gürhan-Canlı, Koc University
Shailendra (Shelly) Jain, University of Washington
Aparna Labroo, Northwestern University
Raj Raghunathan, The University of Texas at Austin
Vanitha Swaminathan, University of Pittsburgh
Jing Alice Wang, University of Iowa
Rui (Juliet) Zhu, Cheung Kong Graduate School of Business