| Title |
Author / Editor |
Year |
Link |
| Consumer Psychology in a Social Media World |
Claudiu V. Dimofte, Curtis P. Haugtvedt, and Richard F. Yalch |
2015 |
|
| Communicating Sustainability for the Green Economy |
Lynn R. Kahle and Eda Gurel-Atay |
2013 |
|
| The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion, 2nd Edition |
L. J. Shrum |
2012 |
|
| Cracking the Code: Leveraging Consumer Psychology to Drive Profitability |
Steven S. Posavac |
2011 |
|
| Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge |
Rajeev Batra Punam, Punam Anand Keller, & Victor J. Strecher |
2011 |
|
| Virtual Social Identity and Consumer Behavior |
Natalie T. Wood & Michael R. Solomon |
2009 |
|
| Handbook of Brand Relationships |
Deborah J. MacInnis, C. Whan Park, & Joseph R. Priester |
2009 |
|
| Brick & Mortar Shopping in the 21st Century |
Tina Lowrey |
2008 |
|
| Creating Images and the Psychology of Marketing Communication |
Lynn R. Kahle & Chung-Hyun Kim |
2006 |
|
| Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World |
Curtis P. Haugtvedt, Karen A. Machleit, & Richard Yalch |
2005 |
|
| Applying Social Cognition to Consumer-Focused Strategy |
Frank R. Kardes, Paul M. Herr, & Jacques Nantel |
2005 |
|
| The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion |
L.J. Shrum |
2004 |
|
| Diversity in Advertising: Broadening the Scope of Research Directions |
Jerome D. Williams, Wei-Na Lee, & Curtis P. Haugtvedt |
2004 |
|
| Sports Marketing and the Psychology of Marketing Communications |
Lynn R. Kahle & Chris Riley |
2003 |
|
| Persuasive Imagery: A Consumer Response Perspective |
Linda M. Scott & Rajeev Batra |
2003 |
|
| Advertising and the World Wide Web |
David W. Schumann & Esther Thorson |
1999 |
|
| Social Marketing: Theoretical and Practical Perspectives |
Marvin E. Goldberg, Martin Fishbein, & Susan E. Middlestadt |
1997 |
|
| Values, Lifestyles and Psychographics |
Lynn R. Kahle &smp; Larry Chiagouris |
1997 |
|
| Measuring Advertising Effectiveness |
William D. Wells |
1997 |
|
| Integrated Communication: Synergy of Persuasive Voices |
Esther Thorson & Jeri Moore |
1996 |
|
| Attention, Attitude, and Affect in Response Advertising |
Eddie M. Clark, Timothy C. Brock, & David W. Stewart |
1994 |
|
| Global and Multi-National Advertising |
Basil G. Englis |
1994 |
|
| Brand Equity & Advertising: Advertising's Role in Building Strong Brands |
David A. Aaker & Alexander L. Biel |
1993 |
|
| Advertising Exposure, Memory, and Choice |
Andrew A. Mitchell |
1993 |
|