Congratulations to Michael I. Norton, Daniel Mochon, and Dan Ariely for winning the Park Award for the Best Article
appearing in Vol. 22 (2012) of the Journal of Consumer Psychology for their article
"
IKEA effect: When labor leads to love", Volume 22 (3), 299-470, 2012. Articles were nominated by the JCP ERB with
final selection by an awards committee comprised of Simona Botti, Ryan Hamilton, and Rebecca Reczek.