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Teaching Diversity with JCP Publications

The Society for Consumer Psychology and the Journal of Consumer Psychology seek to make JCP’s materials readily available for our colleagues to use in the classroom. In particular, at present, we aim to make articles that offer insights regarding issues of social justice and the present pandemic easily available and adaptable.

To this end, we have begun reaching out to authors of relevant papers to think about their papers from an instructional perspective and to offer a few (3-5, ideally) slides that can be adopted into class sessions. (In launching this program, we were inspired by the similar initiative by our colleagues at the Journal of Marketing.)

While creating these slides, we asked authors to think about what their JCP article offers that might be useful to undergraduate, MBA or Executive MBA students taking a marketing course. This might be a framework, idea, finding, or real-world application/example.

Below you’ll find the first set of JCP articles that authors have turned into slides for the classroom. We hope to continue adding more over time.


Title Author(s)  
Activating Stereotypes with Brand Imagery: The Role of Political Identity Justin Angle (University of Montana)
Sokiente Dagogo-Jack (IPSOS)
Mark Forehand (University of Washington)
Andrew Perkins (Washington State University
The Great(er) Divide: Growing Gaps in Culture, Psychology, and Consumption in America Dalton Conley (Department of Sociology, Princeton University & NBER) Slides
When Exposure to Out-Group Cues Elicits Perceived Threats: Insights from a Social Identity Perspective on Aspirational Advertising: Implicit Threats to Collective Self-Esteem and Strategies to Overcome Them Claudiu V. Dimofte, Ronald C. Goodstein, and Anne M. Brumbaugh Slides
Consumer Vulnerability Ronald Paul Hill (American University)
Eesha Sharma (Dartmouth College)
Improving Financial Inclusion through Communal Financial Orientation: How Financial Service Providers Can Better Engage Consumers in Banking Deserts Martin Mende, Linda Court Salisbury, Gergana Y. Nenkov, and Maura L. Scott Slides
Revisiting Gender Differences: What We Know and What Lies Ahead Meyers-Levy & Loken Slides
Stigmatized-Identity Cues: Threats as Opportunities for Consumer Psychology David Wooten (University of Michigan)
Tracy Rank-Christman (University of Wisconsin - Milwaukee)
Stratification and Segmentation: Social Class in Consumer Behavior Shavitt, S., Jiang, D., & Cho Slides