SCP Boutique Conference
Alohilani Resort, Waikiki Beach, Honolulu, HI

July 10 - 13, 2022

Conference Co-Organizers:

Miao Hu, University of Hawaii at Manoa

Andrea Morales, Arizona State University

Chiraag Mittal, Texas A&M University

Caroline Roux, Concordia Univ

Paucity in the Midst of Opulence:

How Scarcity, Luxury, and Inequality Impact Consumer Behavior

Conference Theme

Consumption is impacted by having too little, too much, and the juxtaposition of the two. Consumer behavior across the globe is shaped by limitations of time, money, or choices, and simultaneously by an escalating desire for and observations of abundant luxury and opulence. Understanding how consumers navigate a lush marketplace while frequently experiencing scarcity and disparity in its many forms is therefore crucial. Examining the ways in which scarcity, opulence, and inequality influence consumer behavior and decision-making both independently and interactively can provide important and meaningful insights.

This boutique conference aims to bring together researchers working on the topics of scarcity, luxury, and inequality to share their most exciting and recent research. Our hope is that this interaction will help guide new research by fostering a cross-fertilization of ideas and perspectives, and by facilitating collaborations that strengthen research in these areas.

Conference Format

In keeping with the boutique nature of the event, the conference will have a limit of 100 attendees, all of whom are involved in scarcity, luxury, inequality, or related research. Presenters, and then co-authors of accepted presentations, will have first priority in registering for the conference. The conference will then open up registration on a first-come first-serve basis until the attendance cap is reached.

On July 18, 2021, participants will be welcomed with an evening reception at the Alohilani Resort Waikiki Beach. The conference will begin on the morning of July 19, 2021 and will continue until the afternoon of July 20, 2021.

Note that all presenters must have obtained a doctoral degree. Conference attendance may also be open to doctoral students should space be available.



Coming soon.