About SCP


The Society for Consumer Psychology is the premier voice to further the advancement of the discipline of consumer psychology in a global society.


Building upon the Society's excellence in mentoring young behavioral scientists, we facilitate the generation and dissemination of intellectual contributions and promote professional development and research opportunities for our members. We acknowledge the global context in which consumer psychology exists and seek to extend our international presence.

SCP's Leadership and Committees

See SCP's Past Honorees


The Society for Consumer Psychology shall grow and advance consumer psychology as a scientific discipline through

  • the support of intellectual contributions to consumer psychology

  • the promotion of research in consumer psychology and the improvement of research methods and conditions

  • the professional development of consumer psychologists

  • the mentoring of doctoral students and junior faculty

  • the maintenance of the highest standards of professional ethics

  • the fostering of an international presence

  • the promotion of diversity in consumer psychology

  • the increase and diffusion of consumer psychological knowledge through meetings, professional interactions, reports, papers, and publications

thereby to advance scientific interests and inquiry and the application of research findings for the betterment of scientific understanding and the advancement of consumer welfare.

SCP's Story and Timeline

Culture & Values

The Society for Consumer Psychology (SCP) is an intimate collection of scholars and practitioners dedicated to the growth and advancement of consumer psychology. Consumer psychology employs theoretical psychological approaches to understanding consumers.


Through the active participation of its members, SCP fosters an environment of collegiality, promoting interaction to facilitate and support intellectual contributions to the discipline. SCP endeavors to provide for constructive development of these contributions to assure a high level of quality, rigor and significance. Finally, SCP reflects the desire to advance the practice of consumer psychology and public welfare through the application of these contributions.

As a professional society dedicated to serving the needs of its members, SCP values the organizational traits of openness, organizational learning, and continuous improvement as means to support ongoing discourse. Committed to professional development, SCP places a high value on vigorous support of new colleagues and the active professional advancement of more senior colleagues. SCP embraces and actively pursues diversity, scholarship, diffusion of knowledge, ethical conduct, and an international presence.


To continually support and advance this culture, SCP relies on the service of its members to actively participate in its activities as well as to assume leadership roles and guide the organization in its pursuits.

Marrakesh Market
Garage Sale



Immediate Past President (Publications Chair)

President-Elect (Elections Committee Chair)

Geeta Menon
Geeta Menon

Dean Emeritus NYU Stern Undergraduate College, Abraham Krasnoff Professor of Global Business & Professor of Marketing

Patti Williams
Patti Williams

Ira A. Lipman Associate Professor of Marketing, The Wharton School, University of Pennsylvania

Gita Johar
Gita Johar

Vice Dean for Diversity, Equity, and Inclusion, Meyer Feldberg Professor of Business, Columbia Business School, Columbia University

Brent McFerran
Brent McFerran

Associate Professor of Marketing, Beedie School of Business, Simon Fraser University

Eric Yorkston
Eric Yorkston

Chair & Associate Professor of Marketing at Neeley School of Business, Texas Christian University

Kathleen Vohs
Kathleen Vohs

Distinguished McKnight University Professor, Land O'Lakes Chair in Marketing, Carlson School of Management, University of Minnesota

Keisha Cutright
Keisha Cutright

Associate Professor of Marketing, Duke University's Fuqua School of Business

Adriana Samper
Adriana Samper

Associate Professor of Marketing Arizona State University's W. P. Carey School of Business

Shailendra Jain
Shailendra Jain

James D. Currie Professor of Marketing, University of Washington

Barbara Kahn
Barbara Kahn

Patty and Jay H. Baker Professor, Professor of Marketing, The Wharton School, University of Pennsylvania

Nate Allred
Nate Allred

PhD Student, Marketing, Smeal College of Business, Penn State University

Vicki Morwitz
Vicki Morwitz

Harvey Golub Professor of Business Leadership and Professor of Marketing at New York University Stern School of Business

Sarah Moore
Sarah Moore

Associate Professor of Marketing, University of Alberta

Rod Duclos
Rod Duclos

Associate Professor of Marketing, Ivey Business School

Andrew Long
Andrew Long

Assistant Professor of Marketing, Ourso College of Business, Louisiana State University

Antje Graul
Antje Graul

Assistant Professor of Marketing, Huntsman School of Business, Utah State University

Lauren Block
Lauren Block

Editor in Chief, Lippert Professor of Marketing at the Zicklin School of Business, Baruch College

Jennifer Argo
Jennifer Argo

Co-Editor, Research Articles, Carthy Professor of Marketing at the University of Alberta

Thomas Kramer
Thomas Kramer

Co-Editor, Research Reports, Professor of Marketing and the Associate Dean for Undergraduate Business Programs at the School of Business at the University of California, Riverside

Derek Rucker
Derek Rucker

Sandy & Morton Goldman Professor of Entrepreneurial Studies in Marketing, Professor of Marketing, Kellogg School of Management Northwestern University

Zackary Tormala
Zackary Tormala

The Laurence W. Lane Professor of Behavioral Science and Marketing, Stanford Graduate School of Business

Marina Luccioni
Marina Luccioni

Undergraduate Researcher, Stanford Laboratory Organismal Biology

Jennifer Escalas
Jennifer Escalas

Professor of Marketing, Owen Graduate School of Management, Vanderbilt University

Sean Rhea
Sean Rhea

Director of Software Engineering at SmileDirectClub


Executive Officer

Scientific Affairs Committee Chair

Diversity, Equity, and Inclusion Committee Co-Chair

Education and Training Chair

Ethics Chair

Ph.D. Student Representative

Fellows Committee Chair

Conference Committee Co-Chair

Conference Committee Co-Chair

SCP Member Experience Co-Chair

Editor: Journal of Consumer Psychology

Co-Editor: Consumer Psychology Review

Media Contact

Co-Editor: Consumer Psychology Review

Co-Editor: Journal of Consumer Psychology

Diversity, Equity, and Inclusion Committee Co-Chair



Co-Editor: Journal of Consumer Psychology

SCP Member Experience Co-Chair

Contact SCP's Leadership

SCP Fellows and Awardees

Past Presidents

1962 Dik Warren Twedt

1963 Clark Leavitt

1964 Steuart H. Britt

1965 Raymond A. Bauer

1966 George Katona

1967 Herbert E. Krugman

1968 Robert Perloff

1969 Joseph E. Bradley

1970 Milton L. Blum

1971 Joseph M. Kamen

1972 Leo Bogart

1973 Theodore F. Dunn

1974 Jacob Jacoby

1975 Robert C. Nuckols

1976 Lester P. Guest

1977 Valentine Appel

1978 Maureen Kallick

1979 William Wells

1980 Jagdish Sheth

1981 Ivan Ross

1982 Leon Kaplan

1983 Joseph G. Smith

1984 Arch G. Woodside

1985 George Szybillo and Gene Topper

1986 David W. Stewart

1987 Stuart B. Tolley

1988 Joel Saegert

1989 Linda Alwitt

1990 John Cacioppo

1991 Timothy C. Brock

1992 Martin Fishbein

1993 Marvin E. Goldberg

1994 David Brinberg

1995 Frank R. Kardes

1996 Carole Macklin

1997 Lynne R. Kahle

1998 David W. Schumann

1999 Curtis P. Haugtvedt

2000 John C. Mowen. III

2001 Marian Friestad

2002 Paul M. Herr

2003 Dipankar Chakravarti

2004 Dawn Iacobucci

2005 Durairaj Maheswararan

2006 Laura A. Peracchio

2007 Joe Priester

2008 Steven S. Posavac

2009 Hans Baumgartner

2010 L. J. Shrum

2011 Vicki Morwitz

2012 Michel Tuan Pham

2013 Darren Dahl

2014 Susan Broniarczyk

2015 Stijn van Osselaer

2016 Jennifer Argo

2017 Jeff Inman

2018 Andrea Morales

2019 Meg Meloy

2020 Patti Williams

2021 Geeta Menon

Past Conference

Committee Co-Chairs

2020 - Selin Malkoc and Suzanne Shu


2019 - Brent McFerran and Kelly Haws

2018 - Ryan Hamilton and Cait Lamberton

2017 - Kate White and On Amir

2016 - Nina Mazar and Gal Zauberman

2015 - Andrea Morales (ASU) and Patti Williams (Wharton)

2014 – Mark Forehand (University of Washington) and Americus Reed (Wharton)

2013 - Tom Meyvis (NYU) and Rajagopal Raghunathan

2012 - Amitav Chakravarti (NYU) and Anirban Mukhopadhyay (HKUST)

2011 - Naomi Mandel (Arizona State University) and David Silvera (The University of Texas at San Antonio)

2010 - Meg Meloy (Penn State) and Adam Duhachek (Indiana University)

2009 - Shelly Jain (Indiana University), Alex Chernev (Northwestern University), Michal Herzenstein (University of Delware)

2008 - Maria Cronley (Miami University) and DJ Nayakankuppum (University of Iowa)

The Conference Committee is responsible for organizing the Society's annual scientific meeting. Duties include publicizing and planning the meeting program.

Cosmetic Store

Contact Information


Executive Officer

Eric Yorkston
Associate Professor of Marketing
TCU Box 298530
Fort Worth, TX 76129
(817) 257-5442

Notations on Select Committees

Scientific Affairs Committee 


The Scientific Affairs Committee is responsible for fostering the scientific foundations of the Society, and for promoting the interests of the Society in matters of scientific practice. In addition, the committee is charged with soliciting nominations and recommending recipients to the Executive Committee for the Society's awards for Distinguished Scientific and Early Career Contribution. There is no explicit schedule for the making of these awards. The recipients of these awards will be determined by an affirmative vote of two-thirds of the members of the Executive Committee.

Diversity, Equity, and Inclusion Committee 


The SCP Diversity, Equity, and Inclusion Committee works to ensure a welcoming and inclusive society for members of historically disadvantaged and underrepresented groups. This will be accomplished by fostering communication and interaction among all Society members. The committee will also increase scientific understanding of the structural challenges, experiences and cultures of underrepresented groups by promoting and supporting research participation in areas addressing diversity. Further, the committee will play a key role in shaping policies of the Society involving research on diversity, equity, and inclusion and encouraging initiatives promoting the professional development of its underrepresented members.

More Information and Resources

Education and Training Committee


The Education and Training Committee engages in activities designed to foster the next generation of consumer psychologists. Among its activities are coordination of the prestigious SCP-Dissertation Proposal Competition and the Best Student Paper Award for the annual winter conference. In addition, the committee gathers information of interest to the Society related to graduate education and careers in consumer psychology.

Fellows Committee

The Fellows Committee is charged with actively recruiting and reviewing applications for nomination of Society members as Fellows in the Society, and in the American Psychological Association. The committee chair also assists nominees in the preparation of their application materials.

Advisory Panel (Membership Experience) 

The Advisory panel exists to represent the “voice” of the membership, acting as a focus group led by the chair to obtain feedback on issues important to the SCP leadership. The advisory panel meets annually at the SCP conference typically held in February.

The SCP Story

Learn about the progression and prestige of SCP orienting to 1962.