The premier voice to further the advancement of the discipline of consumer psychology in a global society.

Announcing Incoming Society for Consumer Psychology Officers and 2021 Award Winners

March 21, 2021

SCP 2021 is officially in the books! Thank you to conference co-chairs Rod Duclos (Ivey Business School) and Sarah Moore (University of Alberta) for hosting an outstanding event. We were thrilled to welcome more than 600 attendees from 31 countries and to see so many faces in all the virtual sessions. Thanks to co-chairs Ryan Elder (Brigham Young University and Adriana Samper (Arizona State University) for organizing an exceptional doctoral consortium, which also broke attendance records, with 150 PhD students in attendance.

We are pleased to share results of the SCP elections for President and Secretary/Treasurer, which were announced at the conference.


  • President-Elect: Gita Johar, Meyer Feldberg Professor of Business and Vice Dean for Diversity, Equity and Inclusion, Columbia University

  • Secretary-Treasurer: Brent McFerran, W.J. Van Dusen Associate Professor of Marketing, Simon Fraser University

In addition, we’re excited to share the results of the JCP and SCP Awards, which were presented at the conference.

JCP Park Best Paper by an Early Contributor Award

This award is given to the best refereed paper by an “early career contributor” published in the Journal of Consumer Psychology in 2020. An early career contributor is defined as a scholar whose work is published within two years of receiving his or her Ph.D. (or a scholar who had not yet received their PhD when the paper was published). The paper does not have to be the scholar’s dissertation, just one that the scholar has first-authored (or shared first authorship). All eligible papers were reviewed by a committee (David Wooten, University of Michigan, chair, David Faro, London Business School, and Rebecca Reczek, Ohio State University) who chose an honorable mention and a winner for the award. The winner receives a $2500 cash award.


  • Brandon Reich, Portland State University, for the paper (co-authored with Matthew Pittman), “An Appeal to Intimacy: Consumer Response to Platform-Appeal Fit on Social Media,” Journal of Consumer Psychology, 30, 4, 2020, 660-670;

Honorable Mention:

  • Kellen Mrkva, Columbia University, for the paper (co-authored with Eric J. Johnson, Simon Gächter, and Andreas Herrman) “Moderating Loss Aversion: Loss Aversion Has Moderators, but Reports of its Death are Greatly Exaggerated,” Journal of Consumer Psychology, 30, 3, 2020. 407-428;

JCP Park Best Paper Award

This award is given to the best refereed paper published three years prior in the Journal of Consumer Psychology; so, this year for papers published in 2018. Papers are first nominated via vote by the JCP Editorial Review Board. The papers that received the most nominations were then reviewed by a committee (David Wooten, chair, David Faro and Rebecca Reczek) who chose an honorable mention and a winner for the award.The authors of the winning paper share a $5000 cash award.


  • Bhavya Mohan, Tobais Schlager, Rohit Deshpandé, and Michael I. Norton (2018), “Consumers Avoid Buying from Firms with Higher CEO-to-Worker Pay Ratios,” Journal of Consumer Psychology, 28, 2, 344-352;

Honorable Mention:

  • Dan Ariely, Uri Gneezy, and Ernan Haruvy (2018), “Social Norms and the Price of Zero,” Journal of Consumer Psychology, 28, 2, 180-191;

SCP Schumann Dissertation Competition Award

The Schumann Dissertation Competition seeks to provide feedback to doctoral students by accomplished scholars in order to improve the quality of dissertations in consumer psychology. Winning this competition is the highest honor that a doctoral student can receive from SCP. Thank you to Shailendra Jain, who chairs the SCP Education and Training Committee, the students who all submitted their work, and generous team of reviewers who read each submission and provided their feedback and evaluations. This year, two papers were chosen to receive honorable mention and one award winning paper. The winner receives a $1000 cash award.


  • Qin Wang, Arizona State University, “How Cultural Differences in Thinking Style Influence Compensatory Consumption.” Advisors: Monica Lisjak and Naomi Mandel (Arizona State University)

Honorable Mention:

  • Tito L.H. Grillo, University of Texas at Austin, “Learning to Take Risks: Three Essays on How Consumers’ Early Life Experiences Shape Lasting Adaptive Risk-Taking Tendencies.” Advisor: Adrian Ward, University of Texas at Austin

  • Jay Zenkić, University of Melbourne, “When Cash Costs You: The Pain of Holding.” Advisors: Kobe Millet, Vrije University, and Nicole L. Mead, York University

SCP Early Career Award

The Early Career Award is bestowed upon research within eight years of receiving a Ph.D and recognizes emerging scholars who’s research shows promise in shaping consumer psychology. Kathleen Vohs chairs the Scientific Affairs Committee and solicits nominations for this award. This year, she was assisted in choosing the winners by an ad-hoc committee comprised of Susan Broniarczyk (chair; UT Austin), Ryan Hamilton (Emory University), and Cassie Mogliner Holmes (UCLA). The committee selected two outstanding young scholars as 2021 recipients of the Early Career Award:

  • Daniella Kupor, Boston University

  • Peggy Liu, University of Pittsburgh

SCP Distinguished Scientific Contribution Award

The Distinguished Scientific Contribution Award is bestowed upon scholars who received a Ph.D. more than eight years prior to the year in which they receive the award. Winners are recognized for their exemplary scientific contributions to consumer psychology as evidenced by scholarly impact, rather than sheer productivity. Kathleen Vohs also chairs this award process and solicited nominations.This year, she was assisted in choosing winners by an ad-hoc committee comprised of James Bettman (chair; Duke University), Valerie Folks (USC), and Americus Reed (University of Pennsylvania).

  • Susan Fournier, Al Questrom Professor and Dean at the Questrom School of Business, Boston University

SCP Fellows

The Fellows Award represents SCP’s highest honor—the award recognizes senior scholars who received a PhD 15 or more years prior, and who have made outstanding and unusual contributions to consumer psychology through both their research and their service. Evaluation criteria include not only scholarly impact, but also institutional and field leadership. The criteria of “outstanding and unusual” goes beyond the mere existence of relevant publications and evidence of steady and continuing competence, which are necessary, but not sufficient, indicators. To receive this award, a scholar’s publications must include impressive work and have an impact upon others. Long-term SCP membership and activity are important criteria. An exceptional record of scholarly performance, impact and service over time must be demonstrated. The committee to choose SCP Fellows is Vicki Morwitz (chair, Columbia University), Barbara Kahn (University of Pennsylvania), and Debbie MacInnis (USC). This year the committee selected three extraordinary SCP Fellows:

  • Cornelia (Connie) Pechmann, Professor of Marketing, University of California, Irvine

  • Laura Peracchio, Judith H. and Gale E. Klappa Endowed Professor, University of Wisconsin, Milwaukee

  • Deborah Roedder John, Curtis L. Carlson Chair, University of Minnesota

Thank you to each of the committees who gathered nominations and selected these winners. Congratulations to the winners in each category. The presentations made by the 2021 SCP Early Career, Distinguished Scientific Award, and Fellows recipients were recorded. Those recordings are currently available via the Whova app to all who registered for the conference. They will subsequently be made available to all on the SCP website.

Fourth Issue of Consumer Psychology Review (CPR)

January 31, 2021

We are pleased to announce the 4th Issue of Consumer Psychology Review (CPR), co-edited by Derek Rucker and Zakary Tormala. Consistent with the mission of CPR, this issue offers systematic, integrative, and thought-provoking reviews in multiple areas of consumer psychology. Here's a sneak peek at the articles in the 2021 issue:


Metacognitive experiences as information: Processing fluency in consumer judgment and decision making
by Norbert Schwarz, Madeline Jalbert, Tom Noah, and Lynn Zhang


Intentions by Vicki G. Morwitz and Kurt P. Munz


A mind stretched: The psychology of repeat consumption by Ed O'Brien


Consumer disclosure by Tami Kim Kate Barasz and Leslie K. John


Inauthenticity aversion: Moral reactance toward tainted actors, actions, and objects by Ike Silver George Newman and Deborah A. Small


Habits and the electronic herd: The psychology behind social media’s successes and failures by Ian A. Anderson and Wendy Wood


Identity interplay: The importance and challenges of consumer research on multiple identities by Mark Forehand, Americus Reed, and Julian K. Saint Clair


A review of the cognitive and sensory cues impacting taste perceptions and consumption by Aradhna Krishna and Ryan S. Elder


Predicting consumers’ choices in the age of the internet, AI, and almost perfect tracking: Some things change, the key challenges do not by David Gal and Itamar Simonson

2020 Announcement for JCP Editors

November 8th, 2020

The Society for Consumer Psychology (SCP) is pleased to announce the new editorial team for the Journal of Consumer Psychology (JCP). Dr. Lauren G. Block, Lippert Professor of Marketing at the Zicklin School of Business at Baruch College, will be the new editor-in-chief. Dr. Block will be joined by Dr. Jennifer Argo, Carthy Professor of Marketing at the University of Alberta, and Dr. Thomas Kramer, Professor of Marketing and Associate Dean for Undergraduate Business Programs at the School of Business at the University of California, Riverside, as co-editors. Together, they will oversee the Journal’s publication for a three-year term beginning in January 2021.

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Lauren G. Block is the Lippert Professor of Marketing at the Zicklin School of Business, Baruch College. Her work primarily focuses on areas of consumer well-being, consumer judgments of the efficacy of health-related products, magical thinking and extraordinary beliefs, and how consumers interact with AI assistants. She currently serves as Associate Editor for the Journal of Consumer Psychology, the Journal of Consumer Research, and the Journal of Public Policy & Marketing, and sits on the editorial boards of the Journal of Marketing and the Journal of Marketing Research.

Jennifer Argo is the Carthy Professor of Marketing at the University of Alberta. Her research primarily focuses on the impact of social influences on consumers’ thoughts, feelings, and behaviors. She currently serves as an Associate Editor at the Journal of Consumer Research and is on the Editorial Review Board at the Journal of Consumer Psychology, Journal of Marketing, Journal of Marketing Research, and Marketing Letters. She has previously served as President for the Society for Consumer Psychology.

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Thomas Kramer is Professor of Marketing and the Associate Dean for Undergraduate Business Programs at the School of Business at the University of California, Riverside. His research interests focus on examining factors that influence preference construction and subsequent decision-making, including extraordinary consumer beliefs (such as superstitious, magical, fateful, or karmic beliefs), biases, and heuristics. He currently serves as Associate Editor for the Journal of Consumer Psychology and the Journal of Consumer Research, and sits on the editorial boards of the Journal of Marketing Research and the Journal of International Marketing.

Rescheduling of Boutique Conference

June 9th, 2020

Due to all of the uncertainty surrounding travel, the following conferences have been postponed. New dates are listed below. Start planning now!

  • Paucity in the Midst of Opulence: How Scarcity, Luxury, and Inequality Impact Consumer Behavior, Hawaii, July 18- 20, 2021

  • The Global Consumer: Consumer Insights from Cross-Cultural Research, Singapore, July 29-31, 2021

  • Consumption Experiences, Gainesville, Florida, January 2022

A Statement from SCP: Black Lives Matter

June 6th, 2020

Over the past week, I have been angry and saddened by the killing of George Floyd, and by the fact that he is just one among so many Black lives lost to systemic and dehumanizing violence. I have also been moved by the peaceful public demonstrations around the U.S. and the world advocating for change. As I’ve been considering speaking to the SCP membership, it’s also been hard to find the right words to fully reflect where we are and what needs to be done. I want to make it plain, however, that SCP believes that Black lives matter.

We also recognize there’s serious work to be done as we seek to be responsive to the challenges and potential of this moment. And we believe that SCP and our members can play a meaningful role in that work. Together, we can create and disseminate research that addresses and deepens the understanding that scholars and policy makers have about critical issues of racial justice in the marketplace. We can make space to thoughtfully raise these topics in the classroom with the next generation of diverse business leaders. We can undertake and amplify service activities that help our institutions and organizations achieve genuine equity and inclusion.

The SCP leadership is planning specific actions we can take across the many aspects of the Society—in our journals, our conferences, and in our interactions with one another. The new Journal of Consumer Psychology editorial team already planned to publish an upcoming research review focused on issues of cross-racial relationships. This 2018 JCP Research Dialogue on Diversity and Stigmatized Groups may be a helpful resource for personal learning and reflection, as well as to inspire new research ideas. JCP has opened the access to this collection, making it publicly available for the rest of the year. These are just two small ways we can begin to act.

Moving forward, SCP is committed to continue speaking up and engaging in actions in service of racial justice and anti-racism. As we make near and longer-term plans, I want to invite all of our members to share your ideas for how we can work together in these efforts. You can email the SCP leadership at We want to hear from you. I will close with humility, an awareness of my own privilege, and a desire to approach these issues with sensitivity and intentionality. But also, with a commitment to harness SCP’s platform to contribute to the broader movement for racial justice.

Patti Williams
President, Society for Consumer Psychology