ACP BOOK SERIES

Virtual Social Identity and Consumer Behavior (2009)
Edited by Natalie Wood and Michael Solomon

Handbook of Brand Relationships (2009)
Edited by Deborah J. MacInnis, C. Whan Park, and Joseph R. Priester, all, University of Southern California

Measuring Advertising Effectiveness (1997)
Edited by William Wells, University of Minnesota

Integrated Communication (1996)
Edited by Esther Thorson, University of Missouri-Columbia, & Jeri Moore, CCS Ltd., Chicago

Attention, Attitude, and Affect in Response to Advertising (1994)
Edited by Eddie M. Clark, St. Louis University, Timothy C. Brock, Ohio State University, & David W. Stewart, University of Southern California

Global and Multinational Advertising (1994)
Edited by Basil G. Englis, Rutgers University

Brand Equity & Advertising: Advertising's Role in Building Strong Brands (1993)
Edited by David A. Aaker, Unviersity of California-Berkeley and Alexander L. Biel, Private Consultant

Values, Lifestyles, and Psychographics (1993)
Edited by Lynn R. Kahle, University of Oregon and Larry Chiagrouris, Backer Spielvogel Bates

Advertising Exposure, Memory, & Choice (1993)
Edited by Andrew A. Mitchell, University of Toronto