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SCP PUBLICATIONS

The latest books in the ACP series have been released!

Members will get a 30% discount on any of the following four books:

Cracking the Code: Leveraging Consumer Psychology to Drive Profitability, edited by Steven S. Posavac
Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge, edited by Rajeev Batra, Punam Anand Keller, and Victor J. Strecher
the Handbook of Brand Relationships, edited by Debbie MacInnis, C.W. Park, and Joe Priester
Virtual Social Identity and Consumer Behavior, edited by Natalie Wood and Michael Solomon

Conference Proceedings

Journal of Consumer Psychology (JCP)

ACP book series