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Journal of Consumer Psychology (JCP)

Editor: Cornelia (Connie) Pechmann

The Journal of Consumer Psychology publishes articles that contribute both theoretically and empirically to an understanding of consumer judgment and behavior and the processes that underlie them. It is focused on consumer phenomena at both the intrapersonal and the interpersonal level. Areas of emphasis include, but are not restricted to, consumer judgment and decision processes, attitude formation and change, reactions to advertising, consumer information processing, affective cognitive and motivational determinants of consumer behavior, family and group decision processes, and cultural and individual differences in consumer behavior. Most articles to be published are likely to report new empirical findings, obtained either in the laboratory or in field experiments, that contribute to existing theory in both consumer research and psychology. However, the results of survey research, correlational studies, and other methodological paradigms are welcomed to the extent that the findings obtained extend our current knowledge of current judgment and behavior. Theoretical and/or review articles that integrate existing bodies of research and that provide new insights into the underpinnings of consumer behavior and decision processes are also encouraged.

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Cornelia (Connie) Pechmann Named JCP Editor

The publications committee of the Society for Consumer Psychology is pleased to announce that Cornelia (Connie) Pechmann will be the new editor of the Journal of Consumer Psychology. Connie will start processing new manuscripts on January 1, 2012. C.W. Park, who has served as editor since 2008, will continue processing revisions through June 30, 2012. After that date Connie will process all manuscripts. SCP wants to thank C.W. for his dedication and excellent service to JCP.

Connie Pechmann is Professor of Marketing at The Paul Merage School of Business, University of California, Irvine. She conducts controlled experiments to study policy-related issues about marketing communications. She has received seven grants amounting to $1.5 million dollars to study adolescents' response to pro- and anti-smoking ads and to smoking in films and television shows. In addition, she just received a grant from the U.S. National Institutes of Health for $.66 million to test virtual quit-smoking groups using twitter on mobile phones. Connie’s work appears in Journal of Consumer Psychology, Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Journal of Public Policy and Marketing, and American Journal of Public Health and it has been cited in the Wall Street Journal, New York Times, Washington Post, and USA Today. Her research has been presented to the U.S. Congress, the California State Legislature, the National Association of Attorneys' General, and the National Association of Theater Owners. She is a Top 50 Marketing Scholar and a Who’s Who in Economics. She received the Pollay Prize for Research in the Public Interest in 2009, and the Journal of Consumer Research best article award in 2005. She was the 2011 Transformative Consumer Research Conference co-chair, and the 2005 ACR conference co-chair. Connie has an M.S. in Psychology, an MBA, and a PhD in marketing management from Vanderbilt University.

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JCP Announcement: Frank Kardes

Frank Kardes, the Donald E. Weston Professor of Marketing at the College of Business at the University of Cincinnati, will serve as the Associate Editor for Review Articles of the Journal of Consumer Psychology (JCP). His responsibility will be to identify, solicit, and manage Review Manuscripts from distinguished scholars in Psychology, Behavioral Economists, and Consumer Behaviorists. JCP greatly appreciates his expertise and experience in this area and looks forward to his contribution to the journal's new knowledge acquisition and dissemination.

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2010-2011 Top 10 JCP Reviewers

Joseph Alba
Hans Baumgartner
Amitava Chattopadhyay
Chris A. Janiszewski
Jonah Berger
Darren Dahl
Shailendra Jain
Uzma Khan
Jennifer Escalas
Joan Meyers-Levy

Previous Years' Top Reviewers

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