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Journal of Consumer Psychology (JCP)

Editor: Cornelia (Connie) Pechmann

The Journal of Consumer Psychology publishes articles that contribute both theoretically and empirically to an understanding of consumer judgment and behavior and the processes that underlie them. It is focused on consumer phenomena at both the intrapersonal and the interpersonal level. Areas of emphasis include, but are not restricted to, consumer judgment and decision processes, attitude formation and change, reactions to advertising, consumer information processing, affective cognitive and motivational determinants of consumer behavior, family and group decision processes, and cultural and individual differences in consumer behavior. Most articles to be published are likely to report new empirical findings, obtained either in the laboratory or in field experiments, that contribute to existing theory in both consumer research and psychology. However, the results of survey research, correlational studies, and other methodological paradigms are welcomed to the extent that the findings obtained extend our current knowledge of current judgment and behavior. Theoretical and/or review articles that integrate existing bodies of research and that provide new insights into the underpinnings of consumer behavior and decision processes are also encouraged.

Amna Kirmani Named JCP Editor

The publications committee of the Society for Consumer Psychology is pleased to announce that Amna Kirmani will be the new editor of the Journal of Consumer Psychology. Amna will start processing new manuscripts on January 1, 2015. Connie (Cornelia) Pechmann, who has served as editor since January 1, 2012, will continue processing revisions through June 30, 2015. After that date Amna will process all manuscripts.

Amna Kirmani is Director of Doctoral Programs and Professor of Marketing at the Robert H. Smith School of Business at the University of Maryland. Her research interests include persuasion knowledge, behavioral signaling, social influence, and branding. Her work has been published in several journals, including the Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, and Journal of Consumer Psychology. Her papers have won the Paul Green Award in the Journal of Marketing Research, the Maynard Award in the Journal of Marketing, the Best Paper Award in the Journal of Advertising and Article of the Year at AMA TechSIG. She is an Associate Editor at the Journal of Marketing and the Journal of Consumer Psychology and serves on the Editorial Board of the Journal of Marketing Research, the Journal of Consumer Research, and the Journal of Interactive Marketing. She is President-Elect of the Association for Consumer Research. Amna is known for her keen research mind, bringing a blend of intellectualism, eclecticism, and methodological and analytical rigor to address important consumer and market issues.

SCP gratefully thanks Connie for her outstanding dedication and excellent service to JCP.

Susan Broniarczyk (Chair)
Larry Compeau
Darren Dahl
Tina Lowrey
Stijn van Osselaer
C.W. Park

2013-2014 Top 10 JCP Reviewers

Chris Janiszewski
Ashwani Monga
Joann Peck

Previous Years' Top Reviewers

 First NameLast NameAffiliationStateCountry
Cornelia (Connie)PechmannUniversity of CaliforniaCAUSA


 First NameLast NameAffiliationStateCountry
AradhnaKrishnaUniversity of MichiganMIUSA


 First NameLast NameAffiliationStateCountry
Michel TuanPhamColumbia UniversityNYUSA


 First NameLast NameAffiliationStateCountry
Joseph W.AlbaUniversity of FloridaFLUSA


 First NameLast NameAffiliationStateCountry
SiegfriedDewitteCatholic University of Leuven Belgium
JoelHuberDuke UniversityNCUSA
AmnaKirmani *University of MarylandMDUSA
NaomiMandelArizona State UniversityAZUSA
AshwaniMongaRutgers UniversityNJUSA
Maureen Ann (Mimi)MorrinTemple UniversityPAUSA
AnirbanMukhopadhyayHong Kong University of Science and TechnologyKowloonHong Kong
StevePosavacVanderbilt UniversityTNUSA
PriyaRaghubirNew York UniversityNYUSA
RajRaghunathanUniversity of TexasTXUSA
MitaSujan *Tulane UniversityLAUSA
VanithaSwaminathanUniversity of PittsburghPAUSA
S. ChristianWheelerStanford UniversityCAUSA
*Submission AE


PhotoFirst NameLast NameAffiliationStateCountry
JenniferArgo *University of AlbertaEdmontonCanada
PeterDarkeYork UniversityOntarioCanada
H. ShankerKrishnan *Indiana UniversityINUSA
AparnaLabrooNorthwestern UniversityILUSA
TomMeyvisNew York UniversityNYUSA
VickiMorwitzNew York UniversityNYUSA
ManojThomasCornell UniversityNYUSA
MengZhangThe Chinese University of Hong Kong Hong Kong
Rui (Juliet)ZhuCheung Kong Graduate School of Business China
*Submission AE


First NameLast NameTitleAffiliationCityStateCountry
RashmiAdavalAssociate ProfessorHong Kong Univ of Science & Technology (HKUST)KowloonHong KongChina
PankajAggarwalAssociate Professor of MarketingUniversity of Toronto at ScarboroughTorontoOntarioCanada
RohiniAhluwaliaProfessorUniversity of MinnesotaMinneapolisMNUSA
EduardoAndradeProfessorBrazilian School of Public and Business Administration (EBAPE), FGVRio de Janeiro Brazil
MichaelBaroneAssociate ProfessorUniversity of LouisvilleLouisvilleKYUSA
RajeevBatraProfessorUniveristy of MichiganAnn ArborMIUSA
HansBaumgartnerProfessorPennsylvania State UniversityUniversity ParkPAUSA
BillBeardenDistinguished Professor EmeritusUniversity of South CarolinaColumbiaSCUSA
JonahBergerAssistant ProfessorUniversity of PennsylvaniaPhiladelphiaPAUSA
James R.BettmanProfessorDuke UniversityDurhamNCUSA
DipayanBiswasAssociate ProfessorU South FloridaTampaFLUSA
SimonaBottiAssociate Professor of MarketingLondon Business SchoolLondon UK
S. AdamBraselAssociate ProfessorBoston CollegeChestnut HillMAUSA
MiguelBrendl Northwestern UniversityEvanstonILUSA
SusanBroniarczykProfessorUT Austin, Marketing DepartmentAustinTXUSA
MerrieBrucksProfessorUniversity of Arizona, Dept of MarketingTucsonAZUSA
SabrinaBruyneelAssistant ProfessorKU LeuvenLeuven Belgium
Robert E.BurnkrantProfessorThe Ohio State UniversityColumbusOHUSA
James E.BurroughsAssistant ProfessorUniversity of VirginiaCharlottesvilleVAUSA
Margaret C. (Meg)CampbellProfessorUniversity of ColoradoBoulderCOUSA