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In the latest issue of the Journal of Consumer Psychology, Simonson (2008) proposes that there exist stable inherent preferences that are not determined by context. Several consumer psychologists contribute to this research dialogue with four interesting commentaries, including Bettman, Luce, and Payne (2008) who show that stable preferences are not incompatible with theories of preference construction. Enjoy this lively debate, plus four other articles, in the latest issue of JCP.
Table of Contents for Latest Issue of JCP
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