CONSUMER PSYCHOLOGY NEWS

Dear SCP Friends and Colleagues,

We have an unusual but very important request: Former SCP Keynote Speaker, Nalini Ambady, has leukemia and urgently needs a bone marrow transplant. Because Nalini is of Indian descent and Indian donors are very unrepresented in existing donor pools, finding a match for her is very difficult. She has only 8 weeks left to find a matching donor, who most likely has to be Indian as well. Nalini is a mother of two, a beloved professor and mentor, and a wonderful person. You can find out more about her at www.nalinineedsyou.com, and by watching this video that explains her current situation.

You can help save her life by joining the bone marrow registry. This is very simple and takes almost no time. Search for a nearby drive that you can join in person here or complete the online registration below.

1. Complete the online registration (if you’re in the US) or via datriworld.org (if you’re in India). This takes less than 10 minutes.
2. You will receive a kit in the mail. You swab your cheek with the provided cotton swab and mail it back in the pre-stamped envelope.

That’s it!

Finally, please forward this email or share these links with your South Asian friends, relatives, and colleagues, even if you do not sign up yourself. Visit www.nalinineedsyou.com for more information and ways to spread the word, or if you have any questions, please shoot an email to helpnalininow@gmail.com. Thank you,
The SCP Executive Board on behalf of “Team Ambady”

P.S. Does donating bone marrow sound painful or high-risk to you? It's not! Donating marrow is similar to donating blood. If you have questions about the processes, you can find an answer here.

Best regards,
Michel Pham

Registration is now open for the 32nd annual Advertising and Consumer Psychology conference to be held June 13-15 in San Diego, CA. Note that early, reduced rate registration ends on May 14 and attendance is limited to 100 participants. The event will provide academic researchers and practitioners an exciting venue to discuss current topics related to the role played by social media in consumer behavior. Looking forward to hosting you in beautiful San Diego soon!

Claudiu Dimofte
Curt Haugtvedt
Richard Yalch

Conference Website | Registration

The APA has now opened both conference registration and hotel reservations on their website for the 2013 SCP at APA Hawaii conference.

Please see the finalized program for details on sessions times and locations.

Susan M. Broniarczyk is the Sam Barshop Centennial Professor in Marketing Administration. Her research examines consumer behavior and decision-making with a focus on brand and product management, product recommendations and advice, and gift-giving. She has won awards for her research from the Society for Consumer Psychology and the American Marketing Association (Howard and O’Dell awards). She serves as associate editor at the Journal of Marketing Research and on the editorial boards of the Journal of Consumer Research, Journal of Consumer Psychology, and Journal of Marketing. She has been active in the Association for Consumer Research serving on its advisory board, as Treasurer, and 2001 ACR conference co-chair. Professor Broniarczyk received a B.S. in Marketing from the University of Illinois at Urbana-Champaign and a Ph.D. in Marketing from the University of Florida.

Tina M. Lowrey is Professor of Marketing at the University of Texas at San Antonio. She holds a Ph.D. in Communications (University of Illinois), an M.S. in Advertising (University of Illinois), and a B.B.A. in Finance (University of Houston). She was previously a faculty member at Rider University, and has held visiting positions at Ecole Superieur de Commerce de Paris, the Stern School of Business at New York University, Tulane University, the University of Sydney, and the Wharton School of the University of Pennsylvania. She currently serves on the editorial review boards of the Journal of Consumer Psychology, Journal of Advertising, Media Psychology, and Psychology & Marketing. Her research interests include the application of psycholinguistic theory to marketing communications, children’s understanding of brand symbolism, and gift-giving and ritual. Her research has appeared in the Journal of Consumer Psychology, Journal of Consumer Research, Journal of Advertising, and other journals. Her two most recent edited books are Brick & Mortar Shopping in the 21st Century (2008, Lawrence Erlbaum Associates) and Psycholinguistic Phenomena in Marketing Communications (2007, Lawrence Erlbaum Associates). She has chaired an ACP conference (2006) and the APA Div. 23 summer conference (1999) and co-chaired ACR’s Latin American conference (2008) and their European conference (1999). She served as Treasurer of ACR for a two-year term (2008-2009), as the co-chair of SCP’s Branding & Design Committee (2011-2012; charged with the JCP cover design among other things), and is currently a member of SCP’s Advisory Panel and SCP’s subcommittee on web design.

Aradhna Krishna is the Dwight F. Benton Professor of Marketing at the Ross School of Business at the University of Michigan. She received her Ph.D. from New York University in 1989, her M.B.A. from the Indian Institute of Management, Ahmedabad in 1984 and her B.A. in Economics from Delhi University in 1979. Besides the Ross school, she has also spent time at Columbia University, New York University and the National University of Singapore. Aradhna’s scientific contributions are broad, programmatic, and interdisciplinary. One signature aspect of her work is that she has repeatedly initiated new lines of inquiry that grew into large and active domains of research, bringing together researchers from different fields and traditions. An excellent recent example is her work on sensory marketing, which brought together disparate work on the senses (conducted by researchers in psychology, physiology, biology, arts, and advertising) and channeled it into a rigorous field of consumer research. Aradhna is an outstanding consumer psychologist who has made novel and important contributions to consumer psychology as a science. The Society of Consumer Psychology is pleased to name her as an SCP Fellow, our organization’s highest honor.

The deadline for abstract submission to the 2013 Advertising and Consumer Psychology Conference (June 13-15, San Diego) has been extended to February 11, 2013. This year's conference features the topic of Consumer Psychology in a Social Media World. Please submit extended abstracts of up to 1,500 words via email to any of the conference co-chairs: Claudiu Dimofte, Curt Haugtvedt, or Richard Yalch. Authors will receive decisions by March 15th.

Call for Papers

The Society for Consumer Psychology is pleased to announce the members of its inaugural Advisory Panel. The Advisory Panel's mission is to represent the collective "voice" of the SCP membership and advise the executive leadership of the Society on various matters such as preferences for conferences, research themes, and organizational priorities. The members will serve a two year-term, starting July 1, 2012 and ending June 30, 2014. (Additional members will be appointed next year for a term starting July 1, 2013 and ending June 30, 2015).

Shelly Jain, University of Washington (Chair)
Onur Bodur, Concordia University
Amy Dalton, Hong Kong University of Science and Technology
Adam Duhachek, Indiana University
David Gal, Northwestern University
Joseph Goodman, Washington University, St. Louis
Ayelet Gneezy, University of California, San Diego
Paul Herr, Virginia Polytechnic Institute
Donna Hoffman, University of California, Riverside
Amna Kirmani, University of Maryland
Anand Kumar, University of South Florida
Tina Lowrey, University of Texas, San Antonio
Rebecca Naylor, Ohio State University
Ji Kyung Park, University of Delaware
Martin Reimann, University of Southern California
Karen Winterich, Pennsylvania State University

We invite all our members to leverage this important new governance resource and reach out to any panel representative to share interests, views, or concerns that they may have with respect to SCP. We thank the panel representatives for agreeing to serve SCP in this important capacity, and look forward to working with them in support of SCP’s mission.

Michel Pham
SCP President

The Society for Consumer Psychology, Division 23 of the American Psychological Association, is pleased to endorse Social Psychology Network (SPN) as an outstanding resource for consumer psychologists to share and disseminate psychological knowledge, expertise, and research findings. SPN is a scientific and educational portal that offers many resources of interest to consumer psychologists, such as professional directories, blogs, news feeds, course syllabi, teaching materials, and online studies.

One of SPN's most valuable features is an interactive online directory of more than 1,900 professional profiles. This directory permits psychological scientists to post their research interests, publications, laboratory information, social media links, and course pages. Because the directory includes professionals from many different areas of psychology, it represents an excellent means for consumer psychologists to reach out to the broader community of psychological scientists and publicize their research interests and findings.

We encourage anyone interested in consumer psychology to take advantage of SPN's unique resources and support its mission by becoming a member of the Network.

Michel Pham
SCP President

The Society for Consumer Psychology is seeking nominations of qualified individuals for SCP Fellow status. Please consult the announcement document for the nomination procedure, criteria, and further information.

The publications committee of the Society for Consumer Psychology is pleased to announce that Cornelia (Connie) Pechmann will be the new editor of the Journal of Consumer Psychology. Connie will start processing new manuscripts on January 1, 2012. C.W. Park, who has served as editor since 2008, will continue processing revisions through June 30, 2012. After that date Connie will process all manuscripts. SCP wants to thank C.W. for his dedication and excellent service to JCP.