Cracking the Code: How Managers Can Drive Profits by Leveraging Principles of Consumer Psychology

2010 Advertising and Consumer Psychology Conference

May 21st
Nashville, Tennessee

The Society for Consumer Psychology will be holding its annual Advertising and Consumer Psychology conference in May 2010 in Nashville, Tennessee. The theme of the conference is, "Cracking the Code: How Managers Can Drive Profits by Leveraging Principles of Consumer Psychology." Participants will present at the conference, and write a chapter for a book to be published by M. E. Sharpe.

The purpose of the conference and book is to highlight how our knowledge of consumer behavior can be used to improve managerial decision making and, hence, organizational performance. Empirical consumer behavior articles typically have a narrow focus, and taken piecemeal, do not offer reliable and actionable direction for managers. Taken collectively, however, the conclusions of research streams can be enormously useful as inputs into managers' decisions. Authors who participate in the "Cracking the Code" conference will offer a set of managerial rules for action that have been distilled from reviews of research areas in which they are expert. The book to be published following the conference will contain prescriptive managerial advice based on state of the art knowledge from multiple research lines regarding how consumers think and choose.

ABOUT NASHVILLE

Nashville is a vibrant hub of economic activity and Southern culture. Greater Nashville is home to 1.2 million inhabitants, and is a national leader in several key industries including health care, automotive production, printing/publishing, and music. Nashville is consistently mentioned as an outstanding place to work and live by leading publications, and has been rated the most popular city for corporate relocations. Conference attendees will get the chance to sample the local cuisine, and line dancing opportunities will be available for those who are interested.