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Previous SCP/JCP News
| JCP Vol. 19, No. 3 |
To begin the research dialogue in this latest issue of JCP, Daphna Oyserman (2009) proposes that choices are often identity-based. However, the linkage to identity is not always explicit or obvious, because although identities are experienced as enduring, they are highly context sensitive. Six marketing researchers respond to these interesting proposals about identity-based motivation in a series of three thought-provoking articles, followed by Osterman's response. |
| JCP Vol. 19, No. 2 |
Higgins and Scholer (2009) review different sources of engagement strength in their research dialogue. Engagement strength is a critical component of Higgins (2006) model of regulatory engagement theory, which proposes that value, that is, individual’s ultimate goal, is a motivational force of attraction to or repulsion from something. In this theory, engagement strength contributes to value intensity, independent of hedonic and other sources of value direction. Five scholars in marketing participate in the subsequent dialogue. |
| JCP Vol. 19, No. 1 |
In the latest issue of JCP, Yoon et al. (2009) review existing knowledge about older consumers and decision making. They develop a conceptual framework that incorporates the notion of fit between individual characteristics, task demands and the contextual environment. When the fit is high, older consumers use their considerable knowledge and experience to compensate for the impact of any age-related changes in abilities and resources. When the fit is relatively low, older consumers feel increased need to adapt their decision making processes. The research dialogue continues with an offering of different perspectives on aging and consumer decision making from a number of experts in the field. |
| JCP Vol. 18, No. 4 |
In the most recent issue of JCP, Wyers et al. (2008) explore the processing strategies used to integrate visual and verbal information. The authors propose that two different processing strategies underlie the integration of this information, the activation of which may be influenced by (a) chronic individual differences in the disposition to process information visually vs. verbally, (b) situational factors that influence the relative accessibility of these strategies in memory, and (c) characteristics of the information to be processed. |
| JCP Vol. 18, No. 3 |
In the latest issue of the Journal of Consumer Psychology, Simonson (2008) proposes that there exist stable inherent preferences that are not determined by context. Several consumer psychologists contribute to this research dialogue with four interesting commentaries, including Bettman, Luce, and Payne (2008) who show that stable preferences are not incompatible with theories of preference construction. Enjoy this lively debate, plus four other articles, in the latest issue of JCP. |
| JCP Vol. 18, No. 2 |
In the latest issue of JCP, Fitzsimons and Moore (2008a) ask the provocative question of whether we should ask our children about risky behaviors, knowing from our field's research that asking such questions has the potential to increase the frequency with which children engage in these risky behaviors. Several consumer psychologists join in the debate, and Fitzsimons and Moore (2008b) suggest techniques that might reduce the impact of asking such questions. |
| JCP Vol. 18, No. 1 |
In the latest issue of the Journal of Consumer Psychology, Baumeister et al. (2008a) open a dialogue on the role of consumer free will, which they define to be a form of action control, endowed by evolution to humans. These authors assert that self-control, planful action, and rational choice are vital forms of free will that require the use of limited energy resources. When these resources are depleted, self-control fails and decision making is impaired. Several consumer psychologists contribute to this research dialogue with interesting commentaries. |
| JCP Vol. 17, No. 4 |
In the latest issue of the Journal of Consumer Psychology, Dunning (2007a) reviews the strategies people use to see themselves in a favorable light, as capable, lovable, and moral individuals. He posits that consumer behavior may be designed to bolster these favorable self-views. Several consumer psychologists comment on and extend Dunning's assertions in this interesting research dialogue. |
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